TikTok is introducing a new feature that permits them to cut down on the volume of AI-created media appearing in their feeds. This initiative comes as the company revealed that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is being tested over the next few weeks before a widespread rollout. This development comes amid a rise in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing content creators on a popular video site primarily display content made by AI. A significant portion of this content is classified as “AI slop”, a phrase for inferior, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from AI artwork to informative clips, and we want to provide users the power to adjust the amount of that, depending on their own choices,” said a company executive.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its network labeled as artificially created. In total, more than 100 m pieces of content are added to the platform each day, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the amount of artificial media they view by accessing the topic control feature in the application and selecting AI-made media. Additional categories that currently be controlled under the filter include current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules oblige creators to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any realistic artificial content that is without a tag can be deleted under its community policies.
In addition, the service will from now on apply an “AI-made” watermark to content produced via its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This measure is intended to deter users from trying to circumvent the tagging system.
Educational Initiatives
The company is also establishing a two million dollar educational fund for specialists and organizations to create educational content about using AI responsibly. This initiative will benefit charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
The platform has supported its content review process, amid discussion over intentions to cut jobs for numerous review team members in Britain. It is planning to cut a significant number of roles in its user protection division in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content before it is viewed by staff. TikTok reported a significant reduction in explicit and harmful content handled by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
